Marketing has changed and in many ways for the better. Ads can be specifically targeted to certain demographics you want to impact. It’s no longer a time that advertising budgets strictly go to expensive TV commercials and pricey TV time. With so many media outlets, anyone and everyone is truly in the game. Whether you’re an established fortune 500 company or a small startup. Both companies now advertise in the same space. There once was a time where only big budgets could afford advertising. But that no longer is the case. Technology has truly changed the way connect and communicate with each other.